HUDSON, Mass. — Oct. 15, 2025 — BitFire (bitfire.tv), a leader in software-defined live production and IP transmission, and HBS LLC, the U.S. subsidiary of Host Broadcast Services (HBS), the world-renowned benchmark in host broadcast, are partnering to offer top-level innovative production workflows powered by BitFire’s cloud production and transport platform.
Together, HBS and BitFire aim to cost-effectively raise the bar on live event production for domestic leagues and organizations looking to elevate their product without an impact on their budgets for live content creation, non-live workflows, and archiving.
HBS has already started implementing the BitFire cloud platform in the delivery of live soccer events in the U.S. Jose “Platao” Rocha, managing director of HBS LLC, commented: “We have been working with BitFire for some time to improve the workflows, especially in soccer coverage, which demands a lot from the cloud environment. As such, we are fully confident in the platform.”
“BitFire complements well our own tools for multifeed generation in the cloud and archiving. We are excited to be working on live cloud production in the U.S. with BitFire,” added, Johannes Franken, HBS digital director.
Andy Hansen, executive vice president of BitFire, added: “This partnership represents a shared commitment to innovation, creativity, and technical excellence. We are combining world-class broadcast expertise and cutting-edge technology to serve clients at the highest level. We look forward to a very productive relationship.”
Both companies will work together on the roll out of the new workflows with clients, and to offer the combined product in the domestic market.
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About HBS
Founded in 1999, Host Broadcast Services (HBS) was originally established with the core mandate of being the Host Broadcaster (HB) for the 2002 FIFA World Cup Korea/Japan™; the organisation has since developed as a renowned host broadcast expert.
Consistently, through each successive event, HBS has raised the bar of host broadcasting. As host broadcaster of the 2002, 2006, 2010, 2014, 2018 and 2022 editions of the FIFA World Cup™, HBS has been responsible for the most-watched sporting events on the planet.
Our roster of clients has grown, expanding from origins in football broadcast to now count major events in rugby, tennis, marathon, endurance sports, motor-sport, sailing, ice hockey and multi-sports games among many others on our CV. Recent additions to our client list include Spain’s top two professional football divisions for LALIGA, joining France’s Ligue 1 as seasonal competitions, as well as the USTA for the prestigious U.S. Open tennis tournament in New York – marking the third of the four Grand Slam tennis events which we have been involved with.
About BitFire
BitFire leads live, software-defined production and transmission with a glass-to-glass platform that enables scalable, high-quality content creation. Blending deep experience in traditional broadcasting with expertise in cutting-edge technology, BitFire modernizes broadcast workflows for networks and production companies of any size. With intuitive cloud-based control over fully integrated broadcast-grade systems, BitFire users can achieve professional results without limits with greater freedom, agility, and economy without the conventional constraints of geographic location, equipment availability, and unpredictable pricing. More information is available at www.bitfire.tv.
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