Telefónica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telefónica, has supplied and commissioned an LED wall from Alfalite, Europe’s only LED display manufacturer, for a new broadcast monitoring room in Madrid.
The room supports TSAmediaHUB, Telefónica’s new platform for audiovisual content production, management, processing, storage and distribution. It is located at the group’s National Supervision and Operations Centre in Aravaca, Madrid, from which TSAmediaHUB services are operated.
Measuring 11.4 metres wide by 2 metres high, the UHD Finepix 1.2 MATIX AlfaCOB display provides a viewing area of almost 23 m². It is used for production control and monitoring of broadcast feeds whose transmission is managed by TSA.
Operators in a broadcast monitoring room need to watch multiple feeds at once and respond quickly to any issues. Alfalite’s panoramic display provides a continuous viewing surface with no bezels to interrupt the image, making it easier to arrange and compare sources within a single field of view.
The display is integrated with servers that deliver video feeds via NDI, a video-over-IP protocol. This setup allows sources to be distributed and displayed centrally, with layouts adapted to the needs of each operation.
Designed and manufactured by Alfalite in Spain, the UHD Finepix 1.2 features a 1.2 mm pixel pitch, a 7,680 Hz refresh rate and 175-degree horizontal and vertical viewing angles. These specifications provide the detail, uniformity and readability needed to monitor multiple feeds from different positions around the room.
MATIX AlfaCOB technology provides a matt finish that reduces reflections and glare, an important consideration in spaces with controlled lighting where operators spend long periods in front of the display. Full encapsulation of the LED modules also improves protection against impacts, liquids and chemicals, supporting reliability and durability under intensive use. Fanless convection cooling contributes to quiet operation in the room.
“This project brings together exactly the demands we designed UHD Finepix to meet: a mission-critical environment, intensive use and decisions that depend on what operators can see on screen,” says Luis Garrido, executive director of Alfalite. “In a broadcast monitoring room, a seamless image, readability and reliability are essential to the job. Combining a 1.2 mm pixel pitch with MATIX AlfaCOB gives TSA a uniform panoramic display with reduced reflections, built for demanding operations. We are proud that our technology is part of TSAmediaHUB and Telefónica’s move towards more centralised, flexible audiovisual operations.”
TSAmediaHUB brings together infrastructure, connectivity, technology and specialist audiovisual operations to centralise and modernise workflows across cloud, hybrid and on-premises environments. Its capabilities include media asset management, processing and transcoding, automated quality control, storage, distribution and AI-powered content enrichment.
