Former Sony and Fabric Data finance chief to steer Zixi’s next phase of growth as broadcasters, sports leagues and streamers accelerate the shift from satellite to IP
Zixi, the industry leader in live video delivery and workflow orchestration, today announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, including senior finance and operating roles at Sony, Deluxe and Fabric Data. He will lead Zixi’s finance function as the company scales to meet growing demand from broadcasters, sports leagues and streaming platforms moving live video from satellite and legacy infrastructure to IP.
Towers joins Zixi from Fabric Data, a SaaS company that provides a single source of truth for metadata across the entertainment industry, where as CFO he spent three years helping the company expand its operations and services. Before Fabric Data, he spent two years in corporate development at Deluxe, following the sale of Sony’s digital video distribution business to Deluxe, a transaction Towers oversaw.
At Sony, Towers served as COO and President of the digital video distribution division, having joined it as CFO in 2012 as the industry moved into digital content distribution and OTT. Before that, he was CFO of the Sony division responsible for manufacturing Blu-ray discs in the United States, working on the format’s launch in 2006. He began his career in finance roles in pharmaceutical manufacturing, including a five-year posting in Paris.
“John has spent his career inside the kind of transition our customers are going through now,” said Marc Aldrich, CEO of Zixi. “He understands the economics of moving from physical to digital and from legacy to IP, and he has scaled finance and operations at both a global media company and a fast-growing SaaS business. That combination is exactly what we need as Zixi grows.”
“One theme has run through my whole career, from pharmaceutical manufacturing onwards: helping businesses move from old infrastructure to new,” said John Towers, Chief Financial Officer, Zixi. “I came into media with Blu-ray in 2006, moved into digital distribution and OTT in 2012, and watched the industry rebuild itself. Zixi sits at that same turning point today, helping broadcasters, sports leagues and streaming platforms deliver live video reliably over IP rather than costly legacy infrastructure. I have lived through this kind of transition before, and I am looking forward to bringing that experience to the finance function as Zixi scales.”
