Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new solution for managing content presentation and discovery across streaming services. The value of a streaming catalog and viewer experience increasingly depends on how effectively its content is surfaced, presented and personalized for viewers.
But delivering personalized experiences at scale is increasingly complex. Mediagenix Curation bridges the gap, combining editorial control with automation and personalization to execute content presentation strategies at scale. Integrated across the Mediagenix ecosystem, the new curation solution helps media companies:
Unify editorial and algorithmic curation: Combine human creativity and editorial control with data-driven recommendations in one workflow.
Empower business users: Give editorial and product teams direct control over content presentation.
Accelerate campaign execution: Launch and iterate pages and rails faster without engineering dependency.
Increase engagement and retention: Surface the right content at the right time for the right audience.
“Streaming has moved beyond the question of simply having great content; the challenge now is making sure every viewer can discover the right content at the right moment. That creates a tension between the scale and intelligence that automation can bring, and the editorial judgment that gives a service its identity.
With Mediagenix Curation, we’re bringing those two forces together, giving editorial teams the control to shape the experience while using automation and personalization to execute their strategy at scale,” said Patricia Blanco, Product Manager of Mediagenix On Demand and Curation. “Over time, our ambition is to connect that viewer experience much more closely with the wider content lifecycle, so that what audiences discover and engage with can help inform how media companies plan, schedule and ultimately get more value from their content.”
IBC2026 attendees can experience Mediagenix Curation firsthand at the Mediagenix stand 1.B57.
Intelligent Automation
Mediagenix Curation brings editorial control, automation and personalization together in a single workflow, enabling teams to manage content presentation across streaming homepages, campaign pages and rails. Editorial teams shape the experience, while intelligent automation helps populate and order content based on their strategy.
Flexible “recipes” combine editorial priorities with personalization and content intelligence to keep experiences fresh as catalogs evolve. This enables teams to create more collections, refresh experiences faster, and deliver more relevant content to viewers while reducing the operational workload required to continually optimize the experience.
Personalizing Discovery While Preserving Editorial Control
Mediagenix Curation enables teams to apply personalization strategies to content presentation so that relevant titles can be surfaced and ordered for different viewers while preserving the editorial intent behind the experience.
Before publishing, teams can preview and simulate experiences for different audience segments and devices, providing visibility into what viewers will encounter and helping ensure the experience reflects the intended strategy before it goes live.
Connecting Curation to the Wider Content Lifecycle
As part of the Mediagenix ecosystem, Curation connects content presentation and audience experience with the wider content lifecycle. This creates the foundation for a more connected approach in which curation, personalization and performance insights can increasingly inform content strategy and operational decisions.
Meet with Mediagenix at IBC2026
Visitors to IBC2026 will experience how Mediagenix helps broadcasters, streaming services and content owners maximize content value, improve operational efficiency and create audience experiences that drive deeper engagement through the next generation of intelligent media operations.
Book a meeting to learn more about Mediagenix Curation at IBC2026.
ABOUT MEDIAGENIX
Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, title & rights metadata management, scheduling and personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies global.
